Soothe Optics

Shopify-based website that sells glasses for people with photophobia

Our Services

Web Development
Customer Support

Project

Soothe Optics is a direct-to-consumer brand offering light-based eyewear designed to relieve digital eye strain and photophobia. Through a streamlined online experience, customers can explore different lens types, take a personalized quiz, upload prescriptions, and order specialized glasses tailored to their sensitivity and needs.

Project's Goals

Design a digital experience that balances simplicity and trust — guiding users through lens selection, optional prescription submission, and pupillary distance (PD) handling, all while maintaining a medical-grade tone within a consumer-friendly ecommerce journey.

How We Worked

Storefront Development
Our team customized the Shopify theme using Liquid, HTML, CSS, and JavaScript, implementing new features and optimizing the user interface for a smooth, responsive shopping experience.
Content & UI Configuration
We built custom solutions enabling the client to manage store content, layout, and settings directly through Shopify’s visual interface, reducing the need for technical support.
Integration & Automation
Integrated key third-party apps and plugins to enhance SEO, email marketing, and payment processing workflows. We also automated deployment and testing processes to ensure consistent quality and faster updates.

What We Achieved

Improved User Experience
Delivering a fast, mobile-optimized storefront with enhanced navigation and flexible customization options increased customer engagement and satisfaction.
Simplified Store Management
The client can independently update content and configure the store’s look and functionality without any coding, saving time and reducing dependencies.
Optimized Marketing & Sales
Seamless integration of SEO best practices and marketing automation tools helped drive organic traffic and improved conversion rates.

Technologies

This project is being developed on the Shopify platform — a secure, scalable, and fully hosted e-commerce solution. It provides everything needed to operate a modern online store, including:
  • Fast and reliable hosting
  • Built-in tools for inventory, shipping, payments, and analytics
  • Mobile-optimized performance across devices
  • A powerful admin panel for managing products and orders
We use modern web technologies such as Liquid for templating, HTML, SCSS, and JavaScript to build a responsive and flexible user interface. The project leverages Shopify’s modular theme system, advanced UI settings, and seamless integration with third-party apps and plugins. It also supports multiple payment systems like Shopify Payments, PayPal, and Apple Pay for secure and smooth checkout experiences.
We're developing custom solutions that allow the client to manage and configure the storefront using Shopify’s visual interface, enabling easy updates to content, layout, and features without any coding.
This setup ensures the store is fast, user-friendly, and scalable as the business grows.
The store is optimized for SEO with editable meta tags, clean URLs, and performance improvements to support organic search visibility. Email marketing and automation are integrated through reliable third-party plugins, enabling targeted campaigns and effective customer communication.
Shopify
JavaScript

Team

Contact Us

Thank you! Your submission has been received!
90 Christopher Columbus Dr., # 4907
Jersey City 
NJ 07302